BOTTL_10 - Low motivation and interest

Companies often struggle with the motivation to implement standards unless there is a regulatory mandate, primarily because they generally lack necessary awareness and resources. Specifically: (1) to understand the importance and benefits of standards, which is crucial for recognizing the value of voluntary compliance; (2) to access sufficient financial resources and expertise, which are essential for the effective implementation of standards; (3) to engage with standardisation processes due to a lack of internal expertise and support structures.